The European Union campaign to promote veal

27 May 2019

On May 15th it took place at the Foro Buonaparte in Milan the presentation of the 3 year campaign for communication and promotion of veal wanted by the European Union with the participation of Assocarni and SBK.

With the slogan "The Europe we like - Veal: a good idea for a thousand good ideas", for the first time in Italy veal will be the protagonist of a TV advertising campaign, with TV and Web ads.
On the new website, from May 26th, consumers will be able to find all the informations on veal and many tasty recipes.

Il Vitello di Casa Vercelli is one of the promoters and financiers of the campaign.